Canandaigua Driving School
Driving Results: Applicant Acquisition Retargeting Campaign
Driving more commercial license (CDL-A) program applications by retargeting high-value website visitors with social ads and direct mail.
CDS has a strong CDL-A program but had struggled to convert website visitors into paying students. TPX built a custom Household Surround retargeting strategy that combined social media ads and printed direct mailers to re-engage site visitors and guide them toward completing applications. As the campaign has been running, the results have been eye opening – and improving.
per month in the first 6 months
0
per month over the last 6 months
0
rise in applications
0
%
