Leonard’s Express needed to stand out in a crowded CDL-A driver recruitment space. TPX developed a strategy that positioned the company as a tech-forward, driver-first employer and deployed a comprehensive mix of social, search, display, and job board advertising. Creative focused on showing Leonard’s premium equipment, highlighting the supportive culture, and reinforcing their status as a four-time “Best Fleet to Drive For.” Messaging emphasized incentives like bonuses, competitive pay, and career growth opportunities to attract and convert qualified drivers across multiple markets.