Homeowners submitted furnaces dating back more than 40 years, and the contest created buzz while spotlighting the cost of outdated, inefficient systems.

To extend the impact, our PR team layered in a winner announcement that became a story in itself. By leveraging our relationships with local TV and radio outlets, we secured coverage that showcased Isaac’s community involvement and amplified the brand far beyond paid media.

The result: a lighthearted contest that drove qualified leads, strengthened Isaac’s reputation, and delivered extra earned media value at no added cost.