As part of TPX’s Inflection Program, we gave Hope585 (formerly The Hub585) pro-bono support to help launch its rebrand and reinforce its mission to donors, volunteers, and the community. We collaborated closely with Hope585 to craft a narrative that highlighted its mission to move youth and families from system trauma to a place of power and belonging. Through authentic interviews, heartfelt B-roll footage, and powerful opening statistics about child poverty, the resulting video told the story of hope and transformation with clarity and emotional impact. The video debuted at the rebrand launch event, at the ReImagine fundraiser, and continues to serve as a cornerstone of Hope585’s outreach efforts.