It’s all about us helping you.




Michelle Ashby
Founder, CEO

Michelle Ashby
Michelle founded Tipping Point in 2005 and grew it from a boutique media shop into a full-service agency known for media, analytics, PR, and creative. For nearly 20 years, she’s built decade-long client relationships by staying engaged, delivering on promises, and genuinely caring about their success.
An Ohio University grad with a B.S. in Journalism/Advertising Management, Michelle is a “Forty Under 40” honoree, Leadership Buffalo and UB CEL alum, and active nonprofit board member. Outside the office, she loves cheering at her sons’ games, being on the water, practicing yoga, and spending time with family and friends.

Laura Zigarowicz
Director of Agency Operations

Laura Zigarowicz
Laura brings 27 years of experience spanning both agency and corporate environments. She is a powerhouse of operational excellence and creative insight. Known for her eagle eye for detail, she brings a deep passion for branding and a strong commitment to simplifying and streamlining processes. From directing global brand strategies at Kodak to leading cross- functional teams at Tipping Point Communications, Laura has consistently driven innovation, efficiency, and measurable results. Her leadership style fosters collaboration, empowers teams, and delivers impact, ensuring the highest standards of execution across creative, media, and client services.

Amy Holcomb
Director of Client Services

Amy Holcomb

Craig Westervelt
Director of Creative Strategy

Craig Westervelt

Kevin Wilson
Director of Media Strategy

Kevin Wilson

Kieran Redmond
Senior Art Director

Kieran Redmond

Matthew Allchin
Production Manager

Matthew Allchin

Shannon Munier
Account Executive

Shannon Munier

Trish Wiest
Media Director

Trish Wiest

Sophia Germano
Media Buyer

Sophia Germano

Joe Ann Latimer
Director of First Impressions

Joe Ann Latimer

Winston
Senior Sniff Analyst

Winston
Meghan Gleason
Account Coordinator
Meghan Gleason

Roscoe
Office Morale

Roscoe
Brad Miller
Director of Finance