What Makes a Good News Story? Insights from Local Reporters
In the PR world, we often ask, “What makes this newsworthy?” It’s a fair question, and one we love digging into. To help find our answer I spent some time with local newsroom pros: Brennen Somers, Rory Pelliccia, James Gilbert at WROC, and Kevin Oklobdzija at the Rochester Business Journal. Their insights were a reminder […]
Video Content Strategies for Your Marketing Plan: Elevating Engagement
In today’s digital playground, video content isn’t just the new kid on the block—it’s the main event! Experts predict that by 2025, video will gobble up a whopping 82% of all internet traffic. With attention spans shrinking and visuals reigning supreme, adding video to your marketing lineup isn’t just a “nice-to-have”—it’s a game-changer. And guess […]