How does Generative AI impact your company's SEO?

A Slim Majority of Consumer Still Trust Google for Factual Searches

As generative AI tools reshape how we interact with information, it’s tempting to assume they’re overtaking traditional search. But the data tells a more nuanced story. A December 2024 survey shows that over half (57.8%) of US consumers still prefer Google when looking for factual answers over AI platforms like ChatGPT. This signals a critical insight for marketers: trust and clarity still drive user behavior. As audiences explore new tools, brands must double down on high-quality, search-optimized content that answers real questions with authority. The Google search engine results page (SERP) still matters for now. In an era of innovation, foundational SEO remains not just relevant—but essential.

Chart from emarketer showing by generation whether people prefer Google to ChatGPT for factual answers. — A majority still trust Google for factual searches. Will that continue?

The Search Engine Results Page is Changing Fast

But the landscape is changing fast; the rise of AI-assisted search means marketers must now think beyond the traditional SERP. Platforms like Google and ChatGPT are increasingly surfacing content in the form of AI-generated summaries—meaning your content’s clarity, structure, and credibility could influence whether (and how) it’s included in these new formats. Visibility in generative search won’t just be about ranking—it will be about being cited. Smart content strategy in 2025 means writing for both humans and machines.

Setting up Google Analytics to Get Actionable Insights: Questions Every Marketing Team Should Ask

Google Analytics 4 (GA4) can feel intimidating if you haven’t had the time to dig in. The interface looks different from what many marketers were used to in Universal Analytics; it’s a little less intuitive and requires some set up to take advantage of the full features (something we’ve seen

Your Website Might Be Costing You Leads: Here’s How to Fix It

If You’re Not Optimizing Your Site For Conversions, You’re Wasting Money You’ve invested in driving traffic to your website through ads, SEO, and social campaigns. But if visitors aren’t converting, you’re essentially paying for clicks that go nowhere. The truth is simple: your website’s user experience is just as critical