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How does Generative AI impact your company's SEO?

Does organic search still matter for your customers?

What do AI summaries in search and AI tools like ChatGPT mean for your SEO strategy?

Does organic search still matter for your customers?

A Slim Majority of Consumer Still Trust Google for Factual Searches

As generative AI tools reshape how we interact with information, it’s tempting to assume they’re overtaking traditional search. But the data tells a more nuanced story. A December 2024 survey shows that over half (57.8%) of US consumers still prefer Google when looking for factual answers over AI platforms like ChatGPT. This signals a critical insight for marketers: trust and clarity still drive user behavior. As audiences explore new tools, brands must double down on high-quality, search-optimized content that answers real questions with authority. The Google search engine results page (SERP) still matters for now. In an era of innovation, foundational SEO remains not just relevant—but essential.
Chart from emarketer showing by generation whether people prefer Google to ChatGPT for factual answers.
A majority still trust Google for factual searches. Will that continue?

The Search Engine Results Page is Changing Fast

But the landscape is changing fast; the rise of AI-assisted search means marketers must now think beyond the traditional SERP. Platforms like Google and ChatGPT are increasingly surfacing content in the form of AI-generated summaries—meaning your content’s clarity, structure, and credibility could influence whether (and how) it’s included in these new formats. Visibility in generative search won’t just be about ranking—it will be about being cited. Smart content strategy in 2025 means writing for both humans and machines.
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Kevin Wilson

A spokesperson holds a microphone during a media interview, representing why companies partner with a PR agency

Why Companies Should Partner with Agencies to Do PR Work

Every company has a story worth telling. The challenge is rarely whether the story exists, it’s whether the right people ever hear it. That’s why so many companies choose to partner with a PR agency instead of building everything in-house. At Tipping Point, we work with companies every day who

Search Is Changing: Are You the Answer?

As of earlier this year, 48% of Google searches triggered an AI answer instead of a traditional results list, and overall search volume has declined roughly 29% as more of that activity shifts into AI chat tools. Google’s May 2026 rollout has been called the biggest search redesign in 25

3 Things You Can Do Right Now to Stay Visible as Customers Turn to AI Search

Search behavior is shifting faster than most marketing teams realize. More of your customers, and the business decision-makers you’re trying to reach, are skipping Google’s traditional results entirely and going straight to ChatGPT, Claude, Perplexity, or Google’s own AI Overviews for answers.  The good news: the SEO work you’ve already done is still pulling its

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