On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share how nonprofit organizations can hold effective press conferences.
For my presentation, I didn’t define “press conferences” in the strictest sense. Instead I opted to use a broader definition of “media events,” which could include a ground-breaking, ribbon-cutting, check presentation, or any other number of announcements.
I shared to real-life examples, telling the stories of two very different press conferences I managed. In one example, every major media outlet in Rochester attended, while in the other example, a tragic shooting diverted news crews heading to our event at the last minute.
While press conferences are just one PR tactic, they can provide valuable earned media coverage. Check out the presentation for tips on how you can make your next media event a success.
Holding an Effective Press Conference from Mike Kennerknecht
Every event planner has war stories. The best ones learn from them and build safeguards to prevent the same problems from happening again. The tools and pressures of event planning have evolved. Costs are higher, technology is more complex, and expectations are through the roof. Yet most stress comes from
Artificial intelligence has changed how we approach nearly every aspect of our work, and public relations is no exception. Used well, AI makes teams faster, sharper, and more strategic, but it can’t replace the relationships and instincts that make great PR possible. At Tipping Point, our PR team blends human experience with smart technology.
What “good content” looks like (and why it works) Great content will answer both the questions buyers are already asking and the ones they haven’t yet thought to ask. It’s clear, useful, and easy to act on. It respects that executives want ROI, not fluff. The TPX Content X-Factor Framework Use this four-part checklist to plan content that performs: Right
