On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share how nonprofit organizations can hold effective press conferences.
For my presentation, I didn’t define “press conferences” in the strictest sense. Instead I opted to use a broader definition of “media events,” which could include a ground-breaking, ribbon-cutting, check presentation, or any other number of announcements.
I shared to real-life examples, telling the stories of two very different press conferences I managed. In one example, every major media outlet in Rochester attended, while in the other example, a tragic shooting diverted news crews heading to our event at the last minute.
While press conferences are just one PR tactic, they can provide valuable earned media coverage. Check out the presentation for tips on how you can make your next media event a success.
Holding an Effective Press Conference from Mike Kennerknecht
Search behavior is shifting faster than most marketing teams realize. More of your customers, and the business decision-makers you’re trying to reach, are skipping Google’s traditional results entirely and going straight to ChatGPT, Claude, Perplexity, or Google’s own AI Overviews for answers. The good news: the SEO work you’ve already done is still pulling its
When the news cycle feels unpredictable, interviews can be both an opportunity and a minefield. Whether you’re leading a company through change, addressing a sensitive issue, or positioning your brand for growth, what you say, and how you say it, matters more than ever. At Tipping Point, we’ve helped hundreds of executives and spokespeople
Every event planner has war stories. The best ones learn from them and build safeguards to prevent the same problems from happening again. The tools and pressures of event planning have evolved. Costs are higher, technology is more complex, and expectations are through the roof. Yet most stress comes from
