Rochester Housing Authority
A Season of Progress
A high-impact press event announcing the redevelopment of HUD-funded townhouses in Rochester’s South Wedge neighborhood, reinforcing RHA’s mission to “change the face of public housing.
The objective of this campaign is to increase community awareness and excitement around RHA’s progress in “Changing the Face of Public Housing” by unifying the six largest projects of 2025 under a series titled “Changing the Face of Public Housing: A Season of Progress.” Each event will highlight a unique aspect of the organization’s affordable housing strategy (from sustainability and innovation to community revitalization and equity), by framing them as chapters in a broader story of transformation. The aim is to deepen public understanding of public housing’s progress and collective impact.
property ribbon-cuttings
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groundbreakings
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media hits and a total ad value of $3,244,604
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