Media

Our media team turns strategy into momentum. We plan, buy, and optimize across channels to make sure your message reaches the right audience, at the right moment, with a clear path to results.

Traditional Media

Television, Radio, Cable, Outdoor, Print
We blend market insight with disciplined buying to build reach, credibility, and consistent exposure that supports long-term growth.

Social Advertising

Meta (Facebook and Instagram), X, Pinterest, TikTok, LinkedIn, and more.
Audience-first planning and performance-focused optimization drive engagement, demand, and results you can track in real time.

Programmatic (Digital)

Streaming TV (CTV), Online Video, Display, Digital Audio, Native
Precision targeting and ongoing optimization to create efficient reach, stronger recall, and incremental lift across the funnel.

Search

Google, Bing, and emerging AI platforms
Smart structure and continuous refinement keep spend focused on qualified traffic and conversions that matter

Media spotlight

Canandaigua Driving School

Driving Results: Applicant Acquisition Retargeting Campaign

Driving more CDL-A program applications by retargeting high-value website visitors with social ads and direct mail.

achieve X together.

Introducing

TPX^(e) is where strategy, creativity, and data converge to give your marketing the extra edge. The “e” stands for extension—helping your brand go further, connect deeper, and achieve measurable impact. From amplifying reach to surrounding households with your message or clarifying the customer journey, every TPX^(e) service is built to solve real business challenges with precision and insight. It’s how media investments turn into meaningful results—where your brand gets seen, heard, and connected.

Linear Reach Extension

Extended Reach, Sharper Strategy

TV alone doesn’t reach everyone anymore. That’s where our TPX(e) | Linear Reach Extension (LRE) comes in. Our approach connects the dots between traditional TV and Connected TV (CTV), helping you capture audiences who are missing from broadcast while fine-tuning frequency for those who need a second or third touch. By identifying overlap and incremental reach, we make sure every media dollar is working harder, delivering more impact, more efficiency, and more clarity into how your campaigns perform. It’s a smarter way to unify your media strategy and maximize your investment.

Lead Capture & UX Analysis Packages

Smarter UX. Stronger Pipeline.

Lots of visitors but not enough leads? Our Lead Capture & UX Analysis Packages show exactly where users drop off and how to fix it. With session replays, heatmaps, and AI insights, we turn guesswork into data-driven improvements that drive more calls, form fills, and revenue. Tiered options ensure your site works harder—no matter where you’re starting.

SEO and Local SEO Audit

Be seen where it matters most.

Not showing up where you should online? An SEO Audit from TPX uncovers why and how to fix it. We review technical SEO, content, and backlinks, then benchmark you against competitors with a clear roadmap to climb rankings, attract qualified traffic, and boost conversions. Local SEO is available as an add-on for map results and location visibility—giving you a smarter path to stronger performance.

Household Surround

From click to mailbox.

What if your next customer wasn’t just a click, but a mailbox away? With Household Surround, you can reach website visitors at their home within 48 hours through personalized direct mail—turning anonymous traffic into real leads and bridging digital engagement with real-world action.