88% of customers trust online reviews as much as personal recommendations, according to Search Engine Land. Businesses also hold high value in online reviews and believe they play an important role in influencing consumer decision making and have an impact on ROI. So it’s no surprise that both businesses and consumers place a high value on online reviews.
Amazon recognizes their customers value online reviews, which is why they filed a lawsuit against people who were writing fake online reviews in exchange for cash. Retailers like Amazon are protecting their clients and their own reputation. They know how important online reviews are to their customers when making a purchasing decision and want the reviews to be honest and real.
Businesses love online reviews because it impacts their SEO and bottom line. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up roughly 10% of how Google and other search engines rank search results. The more positive reviews they have, the higher they’ll appear when customers are searching.
Online reviews also play an important role in an organization’s reputation management. A business’ reputation is in customers’ hands. It’s also proven that customers are likely to spend more on a business that has excellent reviews, because they trust the quality of the product and service being offered. Customers are also more hesitant to make a decision when sites have negative reviews. One negative review can cost a business 30 customers, according to Invesp.
With the holidays quickly approaching and online shopping already soaring, it’s important to carefully consider the reviews you read when making a purchase and for brands to evaluate how online reviews impact their bottom line.
{{cta(‘1b22d062-721e-4727-9759-95742667a121′,’justifycenter’)}}
What “good content” looks like (and why it works) Great content will answer both the questions buyers are already asking and the ones they haven’t yet thought to ask. It’s clear, useful, and easy to act on. It respects that executives want ROI, not fluff. The TPX Content X-Factor Framework Use this four-part checklist to plan content that performs: Right
Google Analytics 4 (GA4) can feel intimidating if you haven’t had the time to dig in. The interface looks different from what many marketers were used to in Universal Analytics; it’s a little less intuitive and requires some set up to take advantage of the full features (something we’ve seen
If You’re Not Optimizing Your Site For Conversions, You’re Wasting Money You’ve invested in driving traffic to your website through ads, SEO, and social campaigns. But if visitors aren’t converting, you’re essentially paying for clicks that go nowhere. The truth is simple: your website’s user experience is just as critical
