TPX partnered with SunDensity to manage and promote the grand opening of their new research and development facility in Rochester’s historic Sibley Building. We developed a comprehensive message map to ensure clear, consistent messaging for investors, elected officials, and media; produced an “about” video and photography to tell SunDensity’s story visually; and redesigned key portions of their website for clarity and accessibility. TPX handled full event logistics—including invitations, run-of-show, media scripting, signage, and swag—culminating in a lab walkthrough and press conference featuring the Mayor of Rochester and County Executive. A coordinated PR effort secured broadcast, print, and radio coverage timed with the event to amplify awareness and credibility.