How Tipping Point Communications Uses AI and Protects Your Data
Tipping Point Communications uses AI tools to work smarter on your behalf — faster analysis, sharper reporting, better content. Here’s our commitment to how we handle your data in that process.
We don’t treat all data the same
Not every piece of information carries the same risk, and we don’t handle it as if it does. We classify client data into three categories before anything goes near an AI tool:
Campaign performance data — metrics like impressions, spend, CPM, ROAS, and conversion rates — is the safest category. It’s not tied to any individual and can be used freely in AI-assisted analysis and reporting.
Aggregated or anonymized data — market-level summaries, geographic rollups, and segment counts with no individual identifiers — is acceptable with care. We take steps to ensure no individual can be identified before this data is used.
Personally identifiable information (PII) — names, email addresses, phone numbers, customer IDs, or any data tied to a specific person — receives the strictest treatment. We use it in AI tools only when your contract permits it, when we’ve disclosed the use to you in advance, and when it’s processed transiently, not stored. When there’s a way to accomplish the work without exposing PII to AI tools, we take it.
Our commitments to you
- We work exclusively on commercial AI platforms where your data is not used to train AI models. Client data processed through our tools stays your data.
- Data handled through our AI workflows is subject to a 30-day maximum retention window, then deleted.
- All data is encrypted in transit and at rest.
- We don’t upload raw customer lists or PII to AI tools unless the conditions above are met — and we default to anonymization methods that achieve the same result without the exposure.
- We’ll ask you at the start of our relationship whether you have any restrictions on AI-assisted data processing, and we’ll document and honor your answer.
What we ask of you
Our partnership works best with a little transparency on both sides. We ask that you let us know:
- If any materials you share with us are confidential, proprietary, or subject to restrictions that would limit how they can be processed.
- If you’ve used AI tools in producing materials you’re delivering to us.
- If your preferences around AI use change at any point during our engagement.
Content and creative work
For brand, content, and creative work, our general rule is that materials you’ve created and own are appropriate for AI-assisted workflows. We’re more careful with materials that originated elsewhere — proposals from prior agencies, licensed content, or anything you’d consider unreleased or competitively sensitive. When in doubt, we ask.
AI-generated content we produce on your behalf is incorporated into our final work product and treated accordingly under U.S. copyright law. We’re happy to discuss what that means for your specific deliverables if it’s relevant to your work.
AI-generated people in advertising
If your campaigns run in New York or target New York audiences, there are rules you need to know about — and that we’re already building into our workflow.
New York law (General Business Law § 396-b, effective June 2026) requires that any advertisement featuring an AI-generated synthetic performer — a digitally created human figure, face, or voice meant to appear as a real person — must carry a clear disclosure within the ad itself. This applies across paid social, display, CTV, email, DOOH, and influencer content.
A few things worth understanding:
Disclosure is required inside the ad. A footnote on your website or a campaign FAQ doesn’t satisfy the requirement. The label has to be visible within the ad unit itself.
Disclosure and consent are separate obligations. If your ad depicts or closely evokes a real, identifiable person — including a recognizable likeness or a cloned voice — written consent is required in addition to disclosure. Labeling something “AI-generated” doesn’t replace that.
Influencer campaigns may require two disclosures. If a sponsored influencer post also features synthetic performers, both the FTC-required sponsorship disclosure and the New York synthetic performer disclosure are needed. They’re not interchangeable.
On our end, we review every creative asset featuring a human figure or voice before New York distribution to confirm disclosure requirements are met, consent is documented where needed, and the appropriate records are archived. If AI-generated imagery is part of your campaign, we’ll flag it and walk you through what’s required before anything goes live.
Questions?
If you have questions about how we use AI in your account, or if your preferences around AI-assisted processing change, reach out to your account team. We’re committed to being transparent and adaptable.