Do You Know what the Goals and Objectives of Your Website Are?
November 10, 2023
I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can
I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can
At Tipping Point we’re constantly on the lookout for industry trends and new technologies so our clients’ campaigns are utilizing
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously
Change is hard. It can be daunting, frustrating and complicated. It seems that change happens at an alarming rate these
On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR
Leaders in higher education gathered in Rochester, N.Y. last week for the annual State University of New York Council for
Content Marketing is the communications world’s latest buzzword. Agencies are scrambling to define exactly what it really is, and industry
These are all comments and complaints that I hear from business owners and potential clients every day. Truthfully, I can’t
Facebook works to optimize your News Feed by featuring content that’s relevant and what you want to see. The most
The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The