What Makes a Good News Story? Insights from Local Reporters
In the PR world, we often ask, “What makes this newsworthy?” It’s a fair question, and one we love digging into. To help find our answer I spent some time with local newsroom pros: Brennen Somers, Rory Pelliccia, James Gilbert at WROC, and Kevin Oklobdzija at the Rochester Business Journal. Their insights were a reminder […]
Morgan Brady: Through the Eyes of an Intern
Hello there! I am Tipping Point’s Back of House summer intern, Morgan Brady. I’m a rising senior at St. Bonaventure University, double majoring in marketing and accounting. As a member of the Division One Cross Country and Track team at St. Bonaventure, you can find me running around campus or town. If I’m not running, […]
“Big Game Sunday” Ads Will Be Dramatically Different This Year
Sit back, kick up your feet, break open the Doritos and tune in as the world’s biggest brands unveil their most bold and exciting commercials for the Big Game on Sunday. But, in a game to cap off a football season (and a year) like no other, ads will also be drastically different than what […]
The Dos and Don’ts of Brand Promotion During Negative News Cycles
In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times. Many companies are challenged with how to appropriately promote their services or products when 2020 has produced a constant flow of unprecedented events from a global pandemic to empowering social justice movements, celebrity scandals, and […]