
Plan Ahead, Prevent Crisis: A Guide
A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building

A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building

Are you struggling to effectively promote your business or brand? A public relations firm can help. But with so many

Hi there! My name is Ali and I am Tipping Point’s Public Relations Intern. Currently, I am a junior at

In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times.

Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press

As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed
Public relations pros already know that they need to work harder than ever before to get their pitches and stories

There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously

On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR