Start your project

Tell us what X means to you.

Use this brief to kick off any project with TPX: PR, video, creative, media, or all four. Select your service area, fill in the details, and upload anything useful. We'll take it from there.

What can we help with? * Select one or more

Creative Strategy, naming, campaigns, collateral, messaging, copy

PR Media relations, press, reputation, crisis, thought leadership, content development

Video / Photography Anthem video, social reels, broadcast, full production, interviews

Media Traditional, digital, social, search, planning, buying, OOH

Project

Audience

Goals

Scope

Assets

Budget

Sign-off

Brief received, thank you!

Your TPX team will review everything before your kickoff and be in touch shortly. Check your inbox for a confirmation copy.

About the project

Company / brand name *

Project name *

Your name *

Your email *

Your phone

Describe this project in a sentence or two *

What does success look like? *

Have you worked with TPX before?

Yes, returning client No, new client

How did you hear about us?

Audience and competitive landscape

Who are we talking to? *

Secondary audience

What do we want them to think, feel, or do?

Who are your main competitors?

How do you want to be positioned against them?

Goals and creative direction

The single most important message *

What has been tried before, and what happened?

Tone and manner

BoldWarm ProfessionalPlayful AspirationalUrgent AuthoritativeEmpathetic EnergeticMinimalist Other

Brands or campaigns you admire

What to avoid

Scope and timeline

Desired launch / go-live date *

Priority

Specific deliverables and due dates

Deliverable	Notes / specs	Due date

Assets

What will you provide?

Legal or mandatory inclusions

Upload files

Drop files here or click to browse

Brand guides, logos, assets, mood boards, reference footage

PDFAIPSD PNGJPGMP4ZIP

Budget and approvals

Overall project budget

Media placement budget (if applicable)

Who approves creative and budget? *

How many people are in the approval chain?

Just me 2–3 people 4+ people Committee / board

Anything else we should know?

Review and sign-off

Client acknowledgment

I understand that TPX will use this brief to prepare for our kickoff conversation and that it does not constitute a signed contract or binding agreement.

Your full name *

Your title

I confirm the information in this brief is accurate and I have authority to submit this project request on behalf of my organization.

I agree to TPX's privacy policy and consent to being contacted about this project.

Check both boxes above to submit your brief.

TPX Tipping Point Communications: client project brief with functional sign-off and all four service pillars

Tell us what X means to you.

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