
4 Ways Marketing is a lot Like Jazz
The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The

The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The

Navigating the woes of priority election coverage. With the general elections upon us, those who hope to use broadcast media

“Contact your elected official.” How many times have we heard that phrase since November 2016? Have an issue with a

The times they are a changin’. Bob Dylan probably wasn’t referring to the healthcare industry when he penned those lyrics,
What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually

As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed

Not all marketing strategies or tactics are created equal, and we hope this isn’t the first time you’re hearing that.

88% of customers trust online reviews as much as personal recommendations, according to Search Engine Land. Businesses also hold high

“A great band is more than just some people working together. It’s like a highly specialized army unit, or a

No one walks into a media interview with the intention of throwing it. When we confirm a reporter’s interest in