4 Vital Health Care Marketing Trends
The times they are a changin’. Bob Dylan probably wasn’t referring to the healthcare industry when he penned those lyrics, but how true they ring now. Modern healthcare is transforming right before our very eyes and the way everyone—patients, doctors, administrators—views this multi-trillion dollar industry. Sites like WebMD and the Mayo Clinic are encouraging patients […]
Your Recipe for Effective Video Content
What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually displayed right on the screen with a little jingle as the BuzzFeed Tasty team is whipping up not only decadence, but their next viral video. The new-media digital publisher has blazed new trails and it’s […]
Why We Love Online Reviews
88% of customers trust online reviews as much as personal recommendations, according to Search Engine Land. Businesses also hold high value in online reviews and believe they play an important role in influencing consumer decision making and have an impact on ROI. So it’s no surprise that both businesses and consumers place a high value […]
Four Must-Have Sections in Your Entertainment Marketing Plan
Not all marketing strategies or tactics are created equal, and we hope this isn’t the first time you’re hearing that. Consider the inherent differences between B2B, B2C, industries, geographies, available budgets, average time to close a customer, and the list goes on. Our team that specializes in entertainment and tourism marketing has put together the […]
Five Stressful, but Totally Avoidable, Issues Event Planners Face
“What can go wrong will go wrong.” As an event planner, Murphy’s Law is no joke, so being prepared for the unexpected is critical. This list will help thwart off some of the most commonly neglected and often biggest issues that pop during an event. 1. “Um, I can’t eat anything on the menu here…” […]
Find Your Business Focus in Different Types of Groups
There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more. Did you know that there are types of focus groups, each offering a different way for C-Suite executives and mid-level managers to learn more from a group of […]
Facebook and Your Elected Officials
“Contact your elected official.” How many times have we heard that phrase since November 2016? Have an issue with a social injustice? No problem, just contact your elected official. Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard. […]
Don’t Let Politics Overrun Your Media Campaigns
Navigating the woes of priority election coverage. With the general elections upon us, those who hope to use broadcast media advertising during the prime political window will see ad space become more crowded and more expensive. In fact, we expect this year to break records for levels of political advertising. What do you need to […]
5 Tips to Make Sure You’re Ready for Your Next Interview
Many times organizations will choose spokespeople based on their subject matter expertise. But being an expert in your field doesn’t always translate to delivering great media interviews. Even a seasoned spokesperson can quickly tank an interview if you haven’t appropriately prepared for it. 1. Know whom you’re talking to Get to know the reporter’s style […]
5 Things to Do First When the Sh*t Hits the Fan
So you didn’t create a crisis communications plan, or you did but you never anticipated this particular issue. It happens to the best of us. What do you do now? 1. Get to the Bottom of It. There are three key questions to ask immediately, the answers to which will form the basis of your […]
