Measuring the success of a digital campaign is vital when attempting to draw correlations between sales and audience acquisition. We want to track not only what a user does while on your website, but also what audience type visits your website. The more information we can gather on audience insights and their actions, the more data-driven focus a digital campaign can have. The easiest way to gain these insights: pixels.
A pixel is a piece of code generated from a third-party advertising platform and placed within the code of a website. Pixels record important information that is vital to the success of a digital marketing campaign. Here’s a rundown of some of the benefits:
If you have questions about placing pixels on your website, contact your account manager.
{{cta(‘0a21b518-5bd5-4a4e-be47-32c7c26f1960’)}}
Every event planner has war stories. The best ones learn from them and build safeguards to prevent the same problems from happening again. The tools and pressures of event planning have evolved. Costs are higher, technology is more complex, and expectations are through the roof. Yet most stress comes from
Artificial intelligence has changed how we approach nearly every aspect of our work, and public relations is no exception. Used well, AI makes teams faster, sharper, and more strategic, but it can’t replace the relationships and instincts that make great PR possible. At Tipping Point, our PR team blends human experience with smart technology.
What “good content” looks like (and why it works) Great content will answer both the questions buyers are already asking and the ones they haven’t yet thought to ask. It’s clear, useful, and easy to act on. It respects that executives want ROI, not fluff. The TPX Content X-Factor Framework Use this four-part checklist to plan content that performs: Right
