The Point

woman with red nails holding a virtual reality healthcare sign with avatars of people connected to social media floating around it and a map of the world as the background
The Crucial Role of Crisis Planning in Healthcare and Educational Institutions
In today’s hyper-connected world, crises can escalate rapidly, leaving organizations vulnerable to intense scrutiny and damage to their reputation. This...
person in a yellow sweatshirt holding phone with social media icons hovering over it
The Hidden Pitfalls: How Texting and Social Apps Can Undermine Brands and Organizations
In an era dominated by social media and instant messaging, brands and organizations are more interconnected with their audiences than...
Panorama of concrete wall and emergency fire alarm with copy spa
Plan Ahead, Prevent Crisis: A Guide
A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building...
64a02a89cd43945958e88ab3_HirePRFirm_Header_v02
How to Hire a Public Relations Firm that Delivers Results
Are you struggling to effectively promote your business or brand? A public relations firm can help. But with so many...
6483843679d2c1e4fe1b2a7c_EmployerBranding_Header
Employer Branding: Attracting the Right Talent in a Competitive Market
Let’s face it, we’re in a candidate-driven market. The tables have turned, and it’s no longer about companies picking the...
64807a456410b577153eda13_MarketingRecession_Header
Dare to Stand Out: The Untold Benefits of Consistent Marketing in a Recession
Today’s economic landscape, much like a tempestuous sea, is fraught with unpredictability. Recessions can strike with the suddenness and ferocity...
6463946a8121e7249a1803ab_Untitled-design-10
5 Things I Wish Someone Told Me When I First Launched My Business
My start as a business owner and agency founder began by negotiating the purchase of a media buying department—that I...
6451194ec7e76c0a15617dd3_Picture2
How Volunteerism Impacts the Workplace
April was National Volunteer Month! We didn’t want to let the month pass without honoring the importance of volunteerism. At...
643e987519a12b5b8d018a7f_firmbee-com-gcsNOsPEXfs-unsplash
What Does a Social Media Manager Actually Do?
Social media managers are often misunderstood. Some would say they closely monitor the latest TikTok trends and scroll Instagram for...