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The Point

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The Hidden Pitfalls: How Texting and Social Apps Can Undermine Brands and Organizations
In an era dominated by social mediaand instant messaging, brands and organizations are more interconnected withtheir audiences than ever before....
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Plan Ahead, Prevent Crisis: A Guide
A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building...
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How to Hire a Public Relations Firm that Delivers Results
Are you struggling to effectively promote your business or brand? A public relations firm can help. But with so many...
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Employer Branding: Attracting the Right Talent in a Competitive Market
Let’s face it, we’re in a candidate-driven market. The tables have turned, and it’s no longer about companies picking the...
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Dare to Stand Out: The Untold Benefits of Consistent Marketing in a Recession
Today’s economic landscape, much like a tempestuous sea, is fraught with unpredictability. Recessions can strike with the suddenness and ferocity...
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5 Things I Wish Someone Told Me When I First Launched My Business
My start as a business owner and agency founder began by negotiating the purchase of a media buying department—that I...
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How Volunteerism Impacts the Workplace
April was National Volunteer Month! We didn’t want to let the month pass without honoring the importance of volunteerism. At...
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What Does a Social Media Manager Actually Do?
Social media managers are often misunderstood. Some would say they closely monitor the latest TikTok trends and scroll Instagram for...
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Why Social Media is Emerging as The New Search Engine
Over the past decade, social media platforms have transformed from being simply a means of connecting with friends and family...