What iOS 9 and Content Blocking Will Mean for the Future of Online Advertising
The latest update to Apple’s mobile operating system, iOS9, will make it easier for users to enable “content blocking,” or apps that remove advertising and ad tracking when users surf the web in the default Safari web browser. Apple believes this will lead to faster load times and a more secure experience for users. But […]
What Marketers Need to Know: How Consumers Use Multiple Screens
A new study by Microsoft reveals how always-connected consumers are increasingly using several screens simultaneously in their daily lives to stay more connected, complete tasks, or simply kill time. These screens mainly consist of: television, laptop, mobile phone and tablet devices. The study reveals how different patterns of usage emerge, not just by the time […]
What PPC Managers Need to Know to Start the New Year Off Right
The start of any year is exciting. Individuals set new goals and ambitions, and it’s a time for companies to secure new business, or launch new marketing campaigns. Whether you’re a PPC manager, an in-house marketer, or a business owner, there are a few things about PPC campaigns you should be aware of this year, […]
What the Buffalo Bills Can Teach Us About SEO
As the Super Bowl draws near, and those of us whose playoff dreams have been dashed watch the last games of the season, one question has crossed all our minds: What for? That’s the question NFL reporter Tim Graham asked himself when writing his recap of this past Sunday’s Bills v. Browns game. Like so […]
When Big Snow Messes With Your Media Buy
During the week of November 17, 2014, areas immediately south of Buffalo, N.Y. received upwards of eight feet of lake-effect snow, which is what the area typically sees in an entire winter season. This prompted local TV affiliates’ news departments to provide wall-to-wall weather-related news coverage for a good portion of the week. For the […]
When Radio Stations Change Formats
Why do radio stations change formats? The answer is money, of course. When a radio station’s ratings decline, the station cannot charge as much for advertising, which means less revenue overall. Typically, this is evaluated over “books” or several radio ratings periods. Here in Rochester, the latest format change involved 98.9 The Buzz (WBZA-FM), owned […]
Client Spotlight: “Harley at Home” Eases Transition to Remote Learning
Day-to-day life has been impacted by the current public health crisis across the country, and schools everywhere have been forced to ensure that the students they serve have access to ongoing educational opportunities.Our Tipping Point client, The Harley School, a nationally recognized independent school based in Brighton, was one of the few that was able […]
