Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning
There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when high levels of anxiety and aggression are almost palpable as consumers push and shove to get the best deals on the coolest new gadgets. Seeing the holiday rush first-hand over the past few weeks reminds […]
Client Spotlight: OyaGen Compound Could Help Treat COVID-19
Our senior crisis communications managers have been hard at work supporting numerous clients with their coronavirus messaging needs in recent weeks. Thankfully, some of this work has been in support of good health-related news, including a potential treatment for COVID-19. Tipping Point recently worked with an agency partner to support Rochester-based biotech firm OyaGen Inc. […]
Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park
After setting an attendance record in 2016, with guests visiting from all 50 states and more than 110 countries, the Buffalo & Erie County Naval & Military Park’s board of directors selected Tipping Point to manage the park’s overall marketing, sponsorship and publicity throughout 2017. The goal: to earn even greater exposure for the largest […]
Digital Ad Fraud: What is it and How it Affects You
At Tipping Point we’re constantly on the lookout for industry trends and new technologies so our clients’ campaigns are utilizing the latest and greatest practices. It’s also important to stay on top of new technologies and trends that can be harmful too. Digital ad fraud is a growing concern in the advertising industry, and clients […]
Do You Know what the Goals and Objectives of Your Website Are?
I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can use the data it collects and the reports it generates to assess whether their marketing efforts and website strategy is effective. But in order to assess whether what you are doing is successful you have […]
Four Trends PR Pros Should Follow in 2020 to Maximize Success
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now. To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis. As complicated as […]
Getting to the Heart of Content Marketing
Content Marketing is the communications world’s latest buzzword. Agencies are scrambling to define exactly what it really is, and industry media can’t get enough of the subject. In fact, just this week, AdWeek declared “LinkedIn Beats Twitter for Content Marketing” – just one month after it claimed “Twitter Rated Most Effective for Content Marketing”. So […]
Goodbye Flash, Hello HTML5
For many years, the .swf, better known as the Flash file, has been the standard format for animated banner and display ads. However, with recent changes, Flash isn’t supported on most mobile devices. In the words of Steve Jobs, flash is, “abysmal” when it comes to security and often slows down or crashes audiences’ web […]
Higher ed Pros Play and Learn in Rochester
Leaders in higher education gathered in Rochester, N.Y. last week for the annual State University of New York Council for Advancement (SUNYCUAD) Conference. Staying with this year’s “playful” focus in the hometown of the Strong National Museum of Play and the National Toy Hall of Fame, Tipping Point Communications was a sponsor and helped attendees […]
Holding an Effective Press Conference
On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share how nonprofit organizations can hold effective press conferences. For my presentation, I didn’t define “press conferences” in the strictest sense. […]
