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Morgan Brady: Through the Eyes of an Intern

Hello there! I am Tipping Point’s Back of House summer intern, Morgan Brady. I’m a rising senior at St. Bonaventure University, double majoring in marketing and accounting. As a member of the Division One Cross Country and Track team at St. Bonaventure, you can find me running around campus or town. If I’m not running, […]

“Big Game Sunday”​ Ads Will Be Dramatically Different This Year

Sit back, kick up your feet, break open the Doritos and tune in as the world’s biggest brands unveil their most bold and exciting commercials for the Big Game on Sunday. But, in a game to cap off a football season (and a year) like no other, ads will also be drastically different than what […]

The Dos and Don’ts of Brand Promotion During Negative News Cycles

In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times. Many companies are challenged with how to appropriately promote their services or products when 2020 has produced a constant flow of unprecedented events from a global pandemic to empowering social justice movements, celebrity scandals, and […]

Top 10 Tips for Media Interviews in Uncertain Times

Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While […]