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Plan Ahead, Prevent Crisis: A Guide

A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building a crisis communications plan. In today’s world luck has nothing to do with it. “By failing to prepare, you are preparing to fail” as the adage goes. It underscores that the lack of foresight and […]

How to Hire a Public Relations Firm that Delivers Results

Are you struggling to effectively promote your business or brand? A public relations firm can help. But with so many options out there, it can be overwhelming to choose the right one. In this article, we’ll share some tips on how to hire a PR firm that delivers results. A 2020 Public Relations Society of […]

Through the Eyes of a Public Relations Intern

Hi there! My name is Ali and I am Tipping Point’s Public Relations Intern. Currently, I am a junior at St. John Fisher University studying Media Management. As an active member of The PRIMA Group, a national award-winning integrated marketing communication firm run by St. John Fisher College students, and PRSSA on campus, I was […]

Savannah Berry: Through the Eyes of an Intern

As my marketing communications and public relations summer internship at Tipping Point is wrapping up, I have been reflecting on my time. Hi, my name is Savannah Berry, and I am a rising junior at the University of Rochester majoring in marketing. As my sophomore year ended and I declared my major, I began to […]

What does #Juneteenth mean to us?

Last year, we joined many businesses in marking #Juneteenth as an annual paid holiday. While parades and family gatherings will honor the end of slavery on June 19, 1865, the team at Tipping Point has been asked to devote a bit of time to reflect on what we can do as an organization and as […]

Through The Eyes of an Intern Blog Series Part 3 (Final)

For my final blog of this series, I thought I would share what Tipping Point has taught me since my first day in August. Not only have I checked all of the boxes on my “intern opportunities” sheet, but I have learned what it’s like to work in an office, at a marketing communications agency […]

The Dos and Don’ts of Brand Promotion During Negative News Cycles

In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times. Many companies are challenged with how to appropriately promote their services or products when 2020 has produced a constant flow of unprecedented events from a global pandemic to empowering social justice movements, celebrity scandals, and […]

Avoid These Common AP Style Mistakes Make by PR Pros

Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press releases and more. Stylistically, it has standardized the way that we communicate news and has streamlined the editing process for decades. Even after all these years, the truth remains that proper grammar and compliance to […]

Top 10 Tips for Media Interviews in Uncertain Times

Over the past few months, Tipping Point Communications has been working with our clients to ensure that their key messages are being heard by their target audiences and using traditional media during an untraditional time. Despite the impact of COVID-19, journalists still want to air compelling stories that are of interest to their viewers. While […]

Reputation Management: Crisis Communications

What is your organization’s most valuable asset? Many business owners might point to their physical plants, inventory, or even (if they are really being honest with themselves) their workforce. But regardless of industry, your number-one asset is your reputation. It likely didn’t cost much to establish your reputation, but losing it imparts a tremendous cost. […]