Plan Ahead, Prevent Crisis: A Guide
A client recently said: “If we get lucky, we won’t need one.” They were referring to holding off on building a crisis communications plan. In today’s world luck has nothing to do with it. “By failing to prepare, you are preparing to fail” as the adage goes. It underscores that the lack of foresight and […]
How to Hire a Public Relations Firm that Delivers Results
Are you struggling to effectively promote your business or brand? A public relations firm can help. But with so many options out there, it can be overwhelming to choose the right one. In this article, we’ll share some tips on how to hire a PR firm that delivers results. A 2020 Public Relations Society of […]
Through the Eyes of a Public Relations Intern
Hi there! My name is Ali and I am Tipping Point’s Public Relations Intern. Currently, I am a junior at St. John Fisher University studying Media Management. As an active member of The PRIMA Group, a national award-winning integrated marketing communication firm run by St. John Fisher College students, and PRSSA on campus, I was […]
The Dos and Don’ts of Brand Promotion During Negative News Cycles
In today’s world, it’s important to find that delicate balance between brand promotion and showing empathy during such volatile times. Many companies are challenged with how to appropriately promote their services or products when 2020 has produced a constant flow of unprecedented events from a global pandemic to empowering social justice movements, celebrity scandals, and […]
Avoid These Common AP Style Mistakes Make by PR Pros
Tried and true, AP Style was created by reporters for use in editorial content from essays to articles to press releases and more. Stylistically, it has standardized the way that we communicate news and has streamlined the editing process for decades. Even after all these years, the truth remains that proper grammar and compliance to […]
Five Tips to Hitting a Home-Run Pitch
As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed and curve takes practice, patience, and perseverance. The same principles apply to the classic media relations tactic that PR practitioners lovingly refer to as media pitching. Whether you’re standing on the mound ready to strike, […]
3 Ways to Improve your Pitch with the Rise of Pageview Journalism
Public relations pros already know that they need to work harder than ever before to get their pitches and stories covered. Today, there are fewer reporters at papers and magazines and these reporters are covering even more beats – adding to their already hectic workload. With journalists reporting on an increased range of topics than […]
Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning
There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when high levels of anxiety and aggression are almost palpable as consumers push and shove to get the best deals on the coolest new gadgets. Seeing the holiday rush first-hand over the past few weeks reminds […]
Four Trends PR Pros Should Follow in 2020 to Maximize Success
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now. To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis. As complicated as […]
Holding an Effective Press Conference
On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share how nonprofit organizations can hold effective press conferences. For my presentation, I didn’t define “press conferences” in the strictest sense. […]
