5 Skills Digital Marketers Need That Clients Want
Staying relevant in the marketing communications space is increasingly difficult with digital marketing, social media and an uber competitive market. Transformation is a constant theme with the latest technology updates, new ad platforms and the evolution of audience consumption habits. Consider these five skills when looking for a digital marketing agency. 1. Organization & Project […]
5 Reasons You Should Hire an Agency for Marketing Communications
Should your business hire a marketing communications agency, or handle your marcom need in-house? This is a critical decision for every business and one that is vital to success. There are certainly pros and cons to both, but if you want to grow your business, hiring an agency to handle your marketing is the right […]
5 Reasons for a Financial Institution to Create a Content Strategy
How does an organization make it into the consideration set when a consumer is searching for a financial institution? Is it location-based? Does a younger shopper look at the institution their parents use? Are there account features and benefits that are compared side-by-side? Once we’ve cracked what puts you in a consideration set – how […]
4 Ways Marketing is a lot Like Jazz
The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to the first Jazz Fest and wondering if it would live to see another year or fall along the wayside like […]
#1 Thing you Need for a Good Crisis Communications Response
“A great band is more than just some people working together. It’s like a highly specialized army unit, or a winning sports team. A unique combination of elements that becomes stronger together than apart.” — Steven Van Zandt When in concert, Steven Van Zandt plays guitar. Off-stage, he writes and arranges songs, produces albums and […]
3 Keys to Successful Public Affairs Campaigns
In a PR Daily story about U.S. presidents who were skilled communicators, I said, “Politics is three things: Getting people to know you, to like you, and to trust you.” I like that saying, probably because of its simplicity and application to more than just politics. Public affairs is a discipline of public relations with deep […]
3 Things to Know About the FTC’s Updated Social Media Disclosure Guidelines
Recently, the Federal Trade Commission (FTC) made updates to its FAQ page for endorsement regulations for the first time in five years. We recap the three most important things you need to know about the update and what it means for social media marketing and your brand. Clearly define endorser and client relationships You’ve probably […]
3 Ways to Find Opportunity in Crisis
From business books to blogs, there are countless references to the Chinese word for “crisis” and its two distinct characters, wéi and jī, individually representing “danger” and “opportunity.” President John F. Kennedy popularized this notion in 1959, and the rest is linguistic history. Or linguistic anarchy, depending on how well you know Mandarin. Online, you […]
3 Ways to Ruin a Great Media Opportunity
No one walks into a media interview with the intention of throwing it. When we confirm a reporter’s interest in a positive storyline, we’re excited – here’s a great opportunity to communicate our key messages and persuade our target audiences to consider our position. And yet too often, spokespeople are unprepared. Even worse, sometimes spokespeople […]
4 Reasons to Consider a Retainer Relationship with Your PR Agency
The two main types of business & agency relationships are short-term projects and retainers. So, what’s the difference? A project-based approach is often used when focusing efforts on a specific moment in time such as driving awareness for a grand opening, encouraging ticket sales or sign-ups for a special event, conducting media training for spokespeople […]
