Six Tips for Developing a Compelling Focus Group Discussion Guide
The goal of every focus group is to connect with participants to derive insights that will help achieve a marketing research objective. A discussion guide helps you do this by facilitating that connection. As the name implies, a discussion guide (or moderator’s guide) is a written agenda that helps the moderator facilitate the focus group […]
Social Campaign Boosts Numbers in a Big Way for Nonprofit
Much of the work needed to create a successful social media campaign for The Education Trust – New York’s school workforce diversity project had been completed before the first post ever went live. The statewide nonprofit, a regional off-shoot of a group backed by The Gates Foundation and started by former U.S. Secretary of Education […]
Strategies and Tactics for Weather-Triggered Advertising
The world of digital is all about targeting. Our ability to become as precise and narrow as possible, the better. For example, digital media buys can target by demographics and psychographics, behavioral and contextual factors: In this group we have women 25-54 who like to shop, consider themselves fashionistas and bought shoes online recently. We’ll […]
The ABCs of Disruption
The dictionary defines disruption as problems or disturbances that interrupt an event, activity or process. While often viewed as annoyances and interferences, disruptions are increasingly recognized as benefiting marketers, workplaces and even individual careers, serving as sources of creativity and innovation. In an increasingly competitive landscape, with companies seeking to attract and retain talented employees […]
The Anatomy of a Digital Marketing Campaign
Like the human body, there are many systems involved in a successful digital marketing campaign. Each of these systems work together to build success. Like the human body, there are systems moving alongside each other that help us keep moving forward. Let’s compare the anatomy of a digital marketing campaign to the anatomy of the human […]
The Art Of The Apology: How Your Organization Says “I’m Sorry” Really Matters
Everyone makes mistakes. But if you are responsible for an organization’s reputation, how you apologize matters to your bottom line. When determining how to respond to a mistake, the first question to ask is: is this an error in judgement or in delivering your product or service? Today, an error in judgement can be more […]
The Best Marketing Moments of 2016
2016 had its ups and downs, as with any year gone by. ‘Tis the season to recap the highlights: best sports plays, celeb breakups, food trends, social media blunders, top tech companies to watch, and all the other defining moments that made 2016 so very…interesting. We could go on all day about the best of […]
Why We Love Online Reviews
88% of customers trust online reviews as much as personal recommendations, according to Search Engine Land. Businesses also hold high value in online reviews and believe they play an important role in influencing consumer decision making and have an impact on ROI. So it’s no surprise that both businesses and consumers place a high value […]
Your Recipe for Effective Video Content
What’s the recipe for addictive video content? Well, sometimes the ingredients are complex, and sometimes they’re simple, but they’re usually displayed right on the screen with a little jingle as the BuzzFeed Tasty team is whipping up not only decadence, but their next viral video. The new-media digital publisher has blazed new trails and it’s […]
Focus Groups Take the Cake!
I started getting involved with coordinating focus groups at Tipping Point Communications this summer. At first I had no idea what a focus group was or why it was so important to hold them. As I started to get more involved, it made me wonder: who came up the idea to observe people giving their […]
