4 Signs Your Organization Needs to Invest in Qualitative Research
At Tipping Point, we are often asked by clients why they should invest in Qualitative Research. Commonly, we hear that the CEO or CMO has stated that they “know more about their customers than anyone else” and “research will just slow down the process.” Here are 4 signs that your organization should allocate the time, and […]
America’s Primetime for America’s Pastime
I love the Chicago Cubs. I love Country Music. You can imagine my dilemma last Wednesday night. OK, maybe not. I mean, where’s the real dilemma when you’re talking about 108 years? I even thought very seriously about playing hooky from work and driving to Chicago just to be outside Wrigley in case they won. Should […]
A Brand New Pittsburgh: Branding A City
When Donald Trump said recently that he was elected to represent the citizens of Pittsburgh, not Paris, he played right into the Rust Belt region’s long-ago image as a dirty, industrial, steel town. Think the steel mill scene from 1978’s “The Deer Hunter.” Well, I can tell you, that image is dead. Pittsburgh Mayor Bill Peduto […]
Digital Ad Fraud: What is it and How it Affects You
At Tipping Point we’re constantly on the lookout for industry trends and new technologies so our clients’ campaigns are utilizing the latest and greatest practices. It’s also important to stay on top of new technologies and trends that can be harmful too. Digital ad fraud is a growing concern in the advertising industry, and clients […]
Do You Know what the Goals and Objectives of Your Website Are?
I wrote a blog post recently explaining why every marketer needs Google Analytics. The fundamental reason is so they can use the data it collects and the reports it generates to assess whether their marketing efforts and website strategy is effective. But in order to assess whether what you are doing is successful you have […]
Getting to the Heart of Content Marketing
Content Marketing is the communications world’s latest buzzword. Agencies are scrambling to define exactly what it really is, and industry media can’t get enough of the subject. In fact, just this week, AdWeek declared “LinkedIn Beats Twitter for Content Marketing” – just one month after it claimed “Twitter Rated Most Effective for Content Marketing”. So […]
Higher ed Pros Play and Learn in Rochester
Leaders in higher education gathered in Rochester, N.Y. last week for the annual State University of New York Council for Advancement (SUNYCUAD) Conference. Staying with this year’s “playful” focus in the hometown of the Strong National Museum of Play and the National Toy Hall of Fame, Tipping Point Communications was a sponsor and helped attendees […]
How to Adapt to Changes in the Digital Landscape
Change is hard. It can be daunting, frustrating and complicated. It seems that change happens at an alarming rate these days, especially in terms of the digital landscape. Lead by giants of Facebook, Amazon, Apple and Google, digital platforms and products are evolving at rapid rates. No sooner do we buy a new smartphone is […]
How to Spend Smart with your Marketing Budget
These are all comments and complaints that I hear from business owners and potential clients every day. Truthfully, I can’t blame them. I try to put myself in their shoes and quickly realize that if I was taking money out from my bottom line and getting nothing, or less than optimal results, I would be […]
Marketing Communications Advice for an Unprecedented Global Pandemic
The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]
