4 Vital Health Care Marketing Trends
The times they are a changin’. Bob Dylan probably wasn’t referring to the healthcare industry when he penned those lyrics, but how true they ring now. Modern healthcare is transforming right before our very eyes and the way everyone—patients, doctors, administrators—views this multi-trillion dollar industry. Sites like WebMD and the Mayo Clinic are encouraging patients […]
4 Ways Marketing is a lot Like Jazz
The Xerox Rochester International Jazz Festival was in town last week and has truly blossomed into an incredible event. The program is thoughtfully planned, thoroughly executed, and packed with amazing talent. I remember going to the first Jazz Fest and wondering if it would live to see another year or fall along the wayside like […]
5 Reasons for a Financial Institution to Create a Content Strategy
How does an organization make it into the consideration set when a consumer is searching for a financial institution? Is it location-based? Does a younger shopper look at the institution their parents use? Are there account features and benefits that are compared side-by-side? Once we’ve cracked what puts you in a consideration set – how […]
5 Reasons You Should Hire an Agency for Marketing Communications
Should your business hire a marketing communications agency, or handle your marcom need in-house? This is a critical decision for every business and one that is vital to success. There are certainly pros and cons to both, but if you want to grow your business, hiring an agency to handle your marketing is the right […]
5 Skills Digital Marketers Need That Clients Want
Staying relevant in the marketing communications space is increasingly difficult with digital marketing, social media and an uber competitive market. Transformation is a constant theme with the latest technology updates, new ad platforms and the evolution of audience consumption habits. Consider these five skills when looking for a digital marketing agency. 1. Organization & Project […]
5 Things to Do First When the Sh*t Hits the Fan
So you didn’t create a crisis communications plan, or you did but you never anticipated this particular issue. It happens to the best of us. What do you do now? 1. Get to the Bottom of It. There are three key questions to ask immediately, the answers to which will form the basis of your […]
5 Tips to Make Sure You’re Ready for Your Next Interview
Many times organizations will choose spokespeople based on their subject matter expertise. But being an expert in your field doesn’t always translate to delivering great media interviews. Even a seasoned spokesperson can quickly tank an interview if you haven’t appropriately prepared for it. 1. Know whom you’re talking to Get to know the reporter’s style […]
Don’t Let Politics Overrun Your Media Campaigns
Navigating the woes of priority election coverage. With the general elections upon us, those who hope to use broadcast media advertising during the prime political window will see ad space become more crowded and more expensive. In fact, we expect this year to break records for levels of political advertising. What do you need to […]
DRAFT
Everyone makes mistakes. But if you are responsible for an organization’s reputation, how you apologize matters to your bottom line. When determining how to respond to a mistake, the first question to ask is: is this an error in judgement or in delivering your product or service? Today, an error in judgement can be more […]
Embracing the Confusing World of Digital Payments
In September 2014, Apple made headlines when it introduced Apple Pay, the company’s entry into a crowded market of competing technologies vying to become the standard for mobile digital payments in the United States. Even with a growing list of retailers accepting this as a form of payment to help the technology go mainstream, the […]
