Pandora Radio Advertising in the Spotlight
The media landscape is continually evolving and since the year 2000, when Pandora stepped onto the scene, the industry competition continues. Pandora’s mission statement is “to enrich people’s lives by enabling them to enjoy music they know, and discover music they’ll love. Anytime. Anywhere.” Pandora means “all gifted” in Greek, and according to Greek mythology […]
Party Fouls: Mistakes to Avoid with Elected Officials
Incorporating elected officials into your events is a great way to build relationships with key decision-makers and achieve maximum exposure for your event. Common opportunities are ribbon-cuttings, groundbreakings, major announcements, roundtables or conferences. Avoiding these three common mistakes can help ensure your next experience working with elected officials goes without a hitch. 1. Ignoring […]
Pixel Placement 101
Measuring the success of a digital campaign is vital when attempting to draw correlations between sales and audience acquisition. We want to track not only what a user does while on your website, but also what audience type visits your website. The more information we can gather on audience insights and their actions, the more […]
The History of Online Banner Advertising
Digital banner ads are everywhere on the Web but where exactly did they come from? Like other inventions, banner ads evolved into what they are today. Let’s take a quick look at the history and evolution of online marketing by telling the story of the banner advertisement. The early 1980’s brought the personal computer revolution […]
The Marketers Guide to Big Data
The term big data is the latest buzzword to take the marketing industry by storm. Just like Hi-Def, Smart, and The Cloud before it, this latest catch-all seems like it is being slapped onto every product and service offering being pitched. Beyond the chrome casing of this latest shiny new object though is something incredibly […]
The Unique Challenges of Crisis Communications at a College
All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines. However, the challenges that exist in a collegiate environment are exceptional, because these customers aren’t just buying a product or a service —they’re buying a life. They’re essentially deciding: “Out of my thousands of options, […]
Three Myths about Marketing to Millennials
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands. As a millennial I feel that marketers often group […]
Tipping Point Expands into Buffalo!
Big things are happening at Tipping Point Communications! We’ve been in business for 10 years, a little over a year ago we moved into a new office space, and we just opened an office in Buffalo! With steady growth, more than a dozen current clients (and growing) in the Buffalo area, opening up a Buffalo […]
Togetherness in Tough Times
In this time of uncertainty, it’s critically important for leaders to provide a sense of hope and inspiration to their teams. While the majority of businesses are adjusting to a new routine of working from home, leaders need to continue communicating plans for the future, provide ongoing support, and encourage team members to engage with […]
US Census-We Need Your Participation!
As more members of our community are self-isolating and spending time at home, there is no better time to fill out the 2020 United States Census Survey. Last month, each home received a letter from the U.S. Census Bureau containing each household’s Census ID and information on how to complete the survey. Participation in the […]
