3 Ways to Find Opportunity in Crisis
From business books to blogs, there are countless references to the Chinese word for “crisis” and its two distinct characters, wéi and jī, individually representing “danger” and “opportunity.” President John F. Kennedy popularized this notion in 1959, and the rest is linguistic history. Or linguistic anarchy, depending on how well you know Mandarin. Online, you […]
3 Ways to Improve your Pitch with the Rise of Pageview Journalism
Public relations pros already know that they need to work harder than ever before to get their pitches and stories covered. Today, there are fewer reporters at papers and magazines and these reporters are covering even more beats – adding to their already hectic workload. With journalists reporting on an increased range of topics than […]
3 Ways to Ruin a Great Media Opportunity
No one walks into a media interview with the intention of throwing it. When we confirm a reporter’s interest in a positive storyline, we’re excited – here’s a great opportunity to communicate our key messages and persuade our target audiences to consider our position. And yet too often, spokespeople are unprepared. Even worse, sometimes spokespeople […]
4 Reasons to Consider a Retainer Relationship with Your PR Agency
The two main types of business & agency relationships are short-term projects and retainers. So, what’s the difference? A project-based approach is often used when focusing efforts on a specific moment in time such as driving awareness for a grand opening, encouraging ticket sales or sign-ups for a special event, conducting media training for spokespeople […]
4 Signs Your Organization Needs to Invest in Qualitative Research
At Tipping Point, we are often asked by clients why they should invest in Qualitative Research. Commonly, we hear that the CEO or CMO has stated that they “know more about their customers than anyone else” and “research will just slow down the process.” Here are 4 signs that your organization should allocate the time, and […]
4 Things to Know Before you Shop on Cyber Monday
Fortune predicts that Cyber Monday sales could reach their peak this year, even as much as increasing by 12% over last year. With that in mind, here are four things you need to know before you shop online this Cyber Monday. Do your homework. Research retailers’ ads and pay attention to any ads you come […]
A Brand New Pittsburgh: Branding A City
When Donald Trump said recently that he was elected to represent the citizens of Pittsburgh, not Paris, he played right into the Rust Belt region’s long-ago image as a dirty, industrial, steel town. Think the steel mill scene from 1978’s “The Deer Hunter.” Well, I can tell you, that image is dead. Pittsburgh Mayor Bill Peduto […]
A Medal-Worthy Perspective on Buying the Olympics
Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to be able to complete a triple-triple jump combination but those days are long gone. My husband took a ride […]
Advertisers Adapting to Change
Given the many changes that we have been experiencing together within the last few weeks, our lifestyles have altered considerably, and we are now getting settled into our new “normal.” That’s true for consumers, too. Consumers’ behaviors have shifted into stay-at-home habits and they are now even more exposed to paid advertisements, whether through traditional […]
America’s Primetime for America’s Pastime
I love the Chicago Cubs. I love Country Music. You can imagine my dilemma last Wednesday night. OK, maybe not. I mean, where’s the real dilemma when you’re talking about 108 years? I even thought very seriously about playing hooky from work and driving to Chicago just to be outside Wrigley in case they won. Should […]
