Marketing & Selling to Match the New Buyer’s Journey
November 10, 2023
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to
Earlier this month, the Tipping Point team attended this year’s Empire State Association of Assisted Living (ESAAL) conference in Verona,
A story of brand forgiveness Let’s face it. I’m hooked. I’ve drunk the Kool-Aid. Since opening our second office a
Two years ago today, on Dec. 14, 2013, voters in the Town of Irondequoit overwhelming approved a referendum to bond
Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But
Measuring the success of a digital campaign is vital when attempting to draw correlations between sales and audience acquisition. We
Incorporating elected officials into your events is a great way to build relationships with key decision-makers and achieve maximum exposure
The media landscape is continually evolving and since the year 2000, when Pandora stepped onto the scene, the industry competition
The term big data is the latest buzzword to take the marketing industry by storm. Just like Hi-Def, Smart, and
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since