Employer Branding: Attracting the Right Talent in a Competitive Market
Let’s face it, we’re in a candidate-driven market. The tables have turned, and it’s no longer about companies picking the best talent, but about talent choosing the best companies. This shift has made employer branding and recruitment marketing more important than ever. In a nutshell, employer branding is about how your company is perceived as […]
Dare to Stand Out: The Untold Benefits of Consistent Marketing in a Recession
Today’s economic landscape, much like a tempestuous sea, is fraught with unpredictability. Recessions can strike with the suddenness and ferocity of a rogue wave, leaving businesses struggling to stay afloat during the economic downturn. We’d like to post a different perspective. Let’s delve into the impact of a recession on businesses, the strategic advantages of […]
Forget Robots, It’s All About AI*
Unless you’ve been living under a rock or have just returned from an extended desert island vacation, talk about Artificial Intelligence (AI) is everywhere. From a PR/Advertising/Creative agency point of view, AI is rapidly becoming an essential tool for professionals in our fields. With its ability to analyze vast amounts of data, AI has revolutionized […]
Top 9 Super Bowl Commercials of The Last 20 Years
Let’s get to the point. The Super Bowl is not just a showcase for the best in football, it’s also a showcase for the best in advertising. Over the past two decades, the commercials during the big game have been some of the most iconic and talked-about ads of the year. I personally tune […]
Top 7 Tips for Creating a Successful Blog for Your Business
Let’s get to the point. Well, first and foremost, welcome to “The Point.” In this blog, you will hear from TPX team members about the latest industry trends, client highlights, and our point of view on a thing or two. We’re happy you’re here. Today, we’re discussing our top seven tips for creating a […]
15 Things I’ve Learned in 15 years as a Business Owner
Tipping Point Communications has officially been in business for 15 years! That’s 15 years of being in business, owning my own company, running the show – and I am proud of what my team and I have built together. It wasn’t an easy decision to start, and it hasn’t been easy along the way, but […]
“Big Game Sunday” Ads Will Be Dramatically Different This Year
Sit back, kick up your feet, break open the Doritos and tune in as the world’s biggest brands unveil their most bold and exciting commercials for the Big Game on Sunday. But, in a game to cap off a football season (and a year) like no other, ads will also be drastically different than what […]
What does #Juneteenth mean to us?
Last year, we joined many businesses in marking #Juneteenth as an annual paid holiday. While parades and family gatherings will honor the end of slavery on June 19, 1865, the team at Tipping Point has been asked to devote a bit of time to reflect on what we can do as an organization and as […]
Through The Eyes of an Intern Blog Series Part 3 (Final)
For my final blog of this series, I thought I would share what Tipping Point has taught me since my first day in August. Not only have I checked all of the boxes on my “intern opportunities” sheet, but I have learned what it’s like to work in an office, at a marketing communications agency […]
A Medal-Worthy Perspective on Buying the Olympics
Which Olympic events will you be watching? If you’re anything like the Poe household, it may be the opening ceremony, figure skating, the luge and perhaps some hockey thrown in. You see, I’ve always wanted to be able to complete a triple-triple jump combination but those days are long gone. My husband took a ride […]
