4 Ways to Effectively Communicate About COVID-19
As the coronavirus (COVID-19) continues to spread across the U.S., the potential for serious disruption to business operations grows along with it. Advance crisis communications planning is critical, yet many companies and organizations have not yet started discussing potential scenarios, stakeholder impacts and required advance communications to help mitigate impact. Waiting until you’re in a […]
Five Tips to Hitting a Home-Run Pitch
As any baseball player will tell you, there’s an art to pitching. Learning to throw at just the right speed and curve takes practice, patience, and perseverance. The same principles apply to the classic media relations tactic that PR practitioners lovingly refer to as media pitching. Whether you’re standing on the mound ready to strike, […]
3 Ways to Improve your Pitch with the Rise of Pageview Journalism
Public relations pros already know that they need to work harder than ever before to get their pitches and stories covered. Today, there are fewer reporters at papers and magazines and these reporters are covering even more beats – adding to their already hectic workload. With journalists reporting on an increased range of topics than […]
Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning
There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when high levels of anxiety and aggression are almost palpable as consumers push and shove to get the best deals on the coolest new gadgets. Seeing the holiday rush first-hand over the past few weeks reminds […]
Client Spotlight: Successful Spring for Buffalo & Erie County Naval & Military Park
After setting an attendance record in 2016, with guests visiting from all 50 states and more than 110 countries, the Buffalo & Erie County Naval & Military Park’s board of directors selected Tipping Point to manage the park’s overall marketing, sponsorship and publicity throughout 2017. The goal: to earn even greater exposure for the largest […]
Four Trends PR Pros Should Follow in 2020 to Maximize Success
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously more difficult, to reach the public than it is right now. To be a successful brand today means finding ways to cut through the noise that inundates consumers on a daily basis. As complicated as […]
Holding an Effective Press Conference
On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR efforts for their “Yeah, You’re That Distracting” campaign last year, I was asked to share how nonprofit organizations can hold effective press conferences. For my presentation, I didn’t define “press conferences” in the strictest sense. […]
“P” is for “Platinum”, “R” is for Rule
Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But we think there’s an even better rule to live by. The Platinum Rule, not to be confused with the reference to it on the television series How I Met Your Mother, says: “Treat others in […]
Party Fouls: Mistakes to Avoid with Elected Officials
Incorporating elected officials into your events is a great way to build relationships with key decision-makers and achieve maximum exposure for your event. Common opportunities are ribbon-cuttings, groundbreakings, major announcements, roundtables or conferences. Avoiding these three common mistakes can help ensure your next experience working with elected officials goes without a hitch. 1. Ignoring […]
