
Avoiding the Black Friday Effect: 3 Steps to Stress-Free Event Planning
There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when

There’s nothing more daunting to me than braving the stores during the holiday shopping season. Especially on Black Friday, when
Our digital world has provided a whole new and complex frontier for brands; never has it been easier, yet simultaneously

On May 6, I was asked to participate in the Ad Council of Rochester’s Nonprofit Workshop. Having led the PR

Incorporating elected officials into your events is a great way to build relationships with key decision-makers and achieve maximum exposure

Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But