How to Adapt to Changes in the Digital Landscape
Change is hard. It can be daunting, frustrating and complicated. It seems that change happens at an alarming rate these days, especially in terms of the digital landscape. Lead by giants of Facebook, Amazon, Apple and Google, digital platforms and products are evolving at rapid rates. No sooner do we buy a new smartphone is […]
How to Spend Smart with your Marketing Budget
These are all comments and complaints that I hear from business owners and potential clients every day. Truthfully, I can’t blame them. I try to put myself in their shoes and quickly realize that if I was taking money out from my bottom line and getting nothing, or less than optimal results, I would be […]
Look is the New Like
Facebook works to optimize your News Feed by featuring content that’s relevant and what you want to see. The most recent change to Facebook’s algorithm will help to do just this. Now, the algorithm is taking into consideration how long you actually spend looking at a post. This will help to determine what’s most meaningful […]
Marketing Communications Advice for an Unprecedented Global Pandemic
The seriousness and global impact of COVID-19 is evolving by the hour and it’s a scary time for all. The struggle for many businesses right now is defining the right balance between showing appropriate sensitivity and empathy with the need for business continuity. In times of uncertainty, people want to know your business has the […]
Marketing & Selling to Match the New Buyer’s Journey
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product. Because marketing and selling were so interruptive, this exchange was initiated by a salesperson with […]
Michelle Ashby on VP Voices Podcast
Michelle talks social media marketing with Video Propulsion for their new podcast series. You can listen to the discussion at their VP Voices podcast page. Special thanks & mention to Ana Roca Castro & Jeffrey Hayzlett.
News from the ESAAL Conference
Earlier this month, the Tipping Point team attended this year’s Empire State Association of Assisted Living (ESAAL) conference in Verona, New York. We spoke with hundreds of assisted living facilities about their marketing and public relations challenges, some with as few as 25 beds and others with dozens of locations. However, all are facing the […]
Only OneProblem with the #OneBuffalo Brand Experience
A story of brand forgiveness Let’s face it. I’m hooked. I’ve drunk the Kool-Aid. Since opening our second office a year ago and commuting from Rochester to the Queen City, I’ve fallen in love with Buffalo. I do my best to explain to friends and family the energy I feel just driving into town, the […]
Overcoming Challenges with Library Referendum Campaigns
Two years ago today, on Dec. 14, 2013, voters in the Town of Irondequoit overwhelming approved a referendum to bond for $13 million to build a new library. Construction of the library was completed earlier this year and it opened in September. On the anniversary of our big victory, it’s a great time to reflect […]
“P” is for “Platinum”, “R” is for Rule
Chances are we’ve all heard of the Golden Rule: Treat others as you would want them to treat you. But we think there’s an even better rule to live by. The Platinum Rule, not to be confused with the reference to it on the television series How I Met Your Mother, says: “Treat others in […]
