
Overcoming Challenges with Library Referendum Campaigns
Two years ago today, on Dec. 14, 2013, voters in the Town of Irondequoit overwhelming approved a referendum to bond
Two years ago today, on Dec. 14, 2013, voters in the Town of Irondequoit overwhelming approved a referendum to bond
A story of brand forgiveness Let’s face it. I’m hooked. I’ve drunk the Kool-Aid. Since opening our second office a
Earlier this month, the Tipping Point team attended this year’s Empire State Association of Assisted Living (ESAAL) conference in Verona,
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to
The media landscape is continually evolving and since the year 2000, when Pandora stepped onto the scene, the industry competition
Measuring the success of a digital campaign is vital when attempting to draw correlations between sales and audience acquisition. We
The term big data is the latest buzzword to take the marketing industry by storm. Just like Hi-Def, Smart, and
All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines.
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since
In this time of uncertainty, it’s critically important for leaders to provide a sense of hope and inspiration to their