Overcoming Challenges with Library Referendum Campaigns
Two years ago today, on Dec. 14, 2013, voters in the Town of Irondequoit overwhelming approved a referendum to bond for $13 million to build a new library. Construction of the library was completed earlier this year and it opened in September. On the anniversary of our big victory, it’s a great time to reflect […]
Only OneProblem with the #OneBuffalo Brand Experience
A story of brand forgiveness Let’s face it. I’m hooked. I’ve drunk the Kool-Aid. Since opening our second office a year ago and commuting from Rochester to the Queen City, I’ve fallen in love with Buffalo. I do my best to explain to friends and family the energy I feel just driving into town, the […]
News from the ESAAL Conference
Earlier this month, the Tipping Point team attended this year’s Empire State Association of Assisted Living (ESAAL) conference in Verona, New York. We spoke with hundreds of assisted living facilities about their marketing and public relations challenges, some with as few as 25 beds and others with dozens of locations. However, all are facing the […]
Marketing & Selling to Match the New Buyer’s Journey
Old-school marketing and selling dramatized in the form of Don Draper showed that the key to customer acquisition was to prey on their rudimentary desires, their need to fit in, and banking on their lack of education about your product. Because marketing and selling were so interruptive, this exchange was initiated by a salesperson with […]
Pandora Radio Advertising in the Spotlight
The media landscape is continually evolving and since the year 2000, when Pandora stepped onto the scene, the industry competition continues. Pandora’s mission statement is “to enrich people’s lives by enabling them to enjoy music they know, and discover music they’ll love. Anytime. Anywhere.” Pandora means “all gifted” in Greek, and according to Greek mythology […]
Pixel Placement 101
Measuring the success of a digital campaign is vital when attempting to draw correlations between sales and audience acquisition. We want to track not only what a user does while on your website, but also what audience type visits your website. The more information we can gather on audience insights and their actions, the more […]
The Marketers Guide to Big Data
The term big data is the latest buzzword to take the marketing industry by storm. Just like Hi-Def, Smart, and The Cloud before it, this latest catch-all seems like it is being slapped onto every product and service offering being pitched. Beyond the chrome casing of this latest shiny new object though is something incredibly […]
The Unique Challenges of Crisis Communications at a College
All organizations face potential crises. Whether it’s poor customer service, manufacturer defects or product tampering, we’ve all seen the headlines. However, the challenges that exist in a collegiate environment are exceptional, because these customers aren’t just buying a product or a service —they’re buying a life. They’re essentially deciding: “Out of my thousands of options, […]
Three Myths about Marketing to Millennials
In today’s world, millennials are considered incredible multitaskers, technologically savvy and are known by many as the “Digital Natives.” Since the Millennial Generation was the first to grow up with technology at their fingertips, it is often forgotten that they are logical consumers with specific demands. As a millennial I feel that marketers often group […]
Togetherness in Tough Times
In this time of uncertainty, it’s critically important for leaders to provide a sense of hope and inspiration to their teams. While the majority of businesses are adjusting to a new routine of working from home, leaders need to continue communicating plans for the future, provide ongoing support, and encourage team members to engage with […]
