Facebook and Your Elected Officials
“Contact your elected official.” How many times have we heard that phrase since November 2016? Have an issue with a social injustice? No problem, just contact your elected official. Don’t like what’s happening in Washington, D.C.? Share your thoughts by emailing your elected official.Now, Facebook is making it easier to have your voice be heard. […]
FCC Changes Poised to Reshape the Media Landscape
On October 24, 2017, the FCC voted 3-2 to eliminate the main studio rule, which has been in place for almost eight decades. This rule required local TV and radio broadcasters to maintain a physical studio location in their community, or primary local coverage area. The change is largely attributed to the continued rise of […]
Find Your Business Focus in Different Types of Groups
There are several ways businesses can use focus groups to gain valuable insights and solve problems, test new ideas, identify the needs of target customers and more. Did you know that there are types of focus groups, each offering a different way for C-Suite executives and mid-level managers to learn more from a group of […]
Five Key Takeaways from the 2019 IAAPA Expo
As an agency with a focus on marketing destinations and attractions, one of the biggest events we look forward to each year is the International Association of Amusement Parks and Attractions’ (IAAPA) annual expo in Orlando, Florida. With more than 90 education sessions and dozens of networking opportunities, IAAPA Expo 2019 was an incredible learning […]
Five Stressful, but Totally Avoidable, Issues Event Planners Face
“What can go wrong will go wrong.” As an event planner, Murphy’s Law is no joke, so being prepared for the unexpected is critical. This list will help thwart off some of the most commonly neglected and often biggest issues that pop during an event. 1. “Um, I can’t eat anything on the menu here…” […]
#1 Thing you Need for a Good Crisis Communications Response
“A great band is more than just some people working together. It’s like a highly specialized army unit, or a winning sports team. A unique combination of elements that becomes stronger together than apart.” — Steven Van Zandt When in concert, Steven Van Zandt plays guitar. Off-stage, he writes and arranges songs, produces albums and […]
3 Things to Know About the FTC’s Updated Social Media Disclosure Guidelines
Recently, the Federal Trade Commission (FTC) made updates to its FAQ page for endorsement regulations for the first time in five years. We recap the three most important things you need to know about the update and what it means for social media marketing and your brand. Clearly define endorser and client relationships You’ve probably […]
3 Keys to Successful Public Affairs Campaigns
In a PR Daily story about U.S. presidents who were skilled communicators, I said, “Politics is three things: Getting people to know you, to like you, and to trust you.” I like that saying, probably because of its simplicity and application to more than just politics. Public affairs is a discipline of public relations with deep […]
3 Ways to Find Opportunity in Crisis
From business books to blogs, there are countless references to the Chinese word for “crisis” and its two distinct characters, wéi and jī, individually representing “danger” and “opportunity.” President John F. Kennedy popularized this notion in 1959, and the rest is linguistic history. Or linguistic anarchy, depending on how well you know Mandarin. Online, you […]
3 Ways to Ruin a Great Media Opportunity
No one walks into a media interview with the intention of throwing it. When we confirm a reporter’s interest in a positive storyline, we’re excited – here’s a great opportunity to communicate our key messages and persuade our target audiences to consider our position. And yet too often, spokespeople are unprepared. Even worse, sometimes spokespeople […]
