Forget Robots, It’s All About AI*
Unless you’ve been living under a rock or have just returned from an extended desert island vacation, talk about Artificial Intelligence (AI) is everywhere. From a PR/Advertising/Creative agency point of view, AI is rapidly becoming an essential tool for professionals in our fields. With its ability to analyze vast amounts of data, AI has revolutionized […]
Through the Eyes of a Public Relations Intern
Hi there! My name is Ali and I am Tipping Point’s Public Relations Intern. Currently, I am a junior at St. John Fisher University studying Media Management. As an active member of The PRIMA Group, a national award-winning integrated marketing communication firm run by St. John Fisher College students, and PRSSA on campus, I was […]
Working Remotely in Another Country
It’s 8 o’clock in the morning and time to get moving as my team members are already buzzing on caffeine and donuts. I’m just waking up to the roosters, dogs, and the braying of nearby donkeys in my Mexican enclave in Guanajuato. Firing up the computer—making sure the file optic internet is working—and I’m ready […]
Top 9 Super Bowl Commercials of The Last 20 Years
Let’s get to the point. The Super Bowl is not just a showcase for the best in football, it’s also a showcase for the best in advertising. Over the past two decades, the commercials during the big game have been some of the most iconic and talked-about ads of the year. I personally tune […]
Top 7 Tips for Creating a Successful Blog for Your Business
Let’s get to the point. Well, first and foremost, welcome to “The Point.” In this blog, you will hear from TPX team members about the latest industry trends, client highlights, and our point of view on a thing or two. We’re happy you’re here. Today, we’re discussing our top seven tips for creating a […]
Authority Magazine’s Interview With Lindsay Custer
Published in Authority Magazine, August 26, 2022 As a part of our series called “The Top 5 Ways To Market,Advertise & Promote An Ecommerce Business Today,” we had the pleasure of interviewing Lindsay Custer. Lindsay Custer is the E-commerce Account Executive at Tipping Point Communications. She works with multiple clients to develop and […]
5 Tips to Turn Your Side Hustle E-Commerce Brand into a Real Business
5 Tips to Turn Your Side Hustle E-Commerce Brand into a Real Business Every day, we help major e-commerce brands grow and scale. How? Well, that depends. But, these five simple “Tipping Point Tips” have helped many of our entrepreneur clients turn their “side-hustle” e-commerce brand into a full-time job. If you’re disciplined in your […]
15 Things I’ve Learned in 15 years as a Business Owner
Tipping Point Communications has officially been in business for 15 years! That’s 15 years of being in business, owning my own company, running the show – and I am proud of what my team and I have built together. It wasn’t an easy decision to start, and it hasn’t been easy along the way, but […]
Morgan Brady: Through the Eyes of an Intern
Hello there! I am Tipping Point’s Back of House summer intern, Morgan Brady. I’m a rising senior at St. Bonaventure University, double majoring in marketing and accounting. As a member of the Division One Cross Country and Track team at St. Bonaventure, you can find me running around campus or town. If I’m not running, […]
Savannah Berry: Through the Eyes of an Intern
As my marketing communications and public relations summer internship at Tipping Point is wrapping up, I have been reflecting on my time. Hi, my name is Savannah Berry, and I am a rising junior at the University of Rochester majoring in marketing. As my sophomore year ended and I declared my major, I began to […]
